Transformation doesn't start with different doing but with different thinking.
A world without friction, with velocities nearing the speed-of-light, requires a new mindset that is comfortable with ambiguity and understands how data creates scale the digital world.
Digital transformation is not about digitising and optimising what’s currently being done.
It is about fundamentally re-thinking and re-imagining the organisation in a digital context of constant disruption, how it operates and generates income, and how it creates scale through platforms and ecosystems.
Data is fuel in the digital world. Higher quality means greater scale and better insights.
Poor data makes scaleable growth near impossible, and enterprise data transformation begins with a future-state view of what data is important, and how it should be classified to support increased automation and insights.
Platforms are connectors into ecosystems but only if designed for automation and scale.
Business platforms like Salesforce and Dynamics rely on high-quality data to realise the promise of scale and automation. Without it, they become expensive toys that offer nothing new.